At Pure Health Performance we pride ourselves on our “do it like we do” mentality, which means that our coaches follow what they preach (and that we are on that struggle bus with you–sometimes driving it).

So let us introduce you to the people that keep this place up and running:

Daniel West

  • Head Strength Coach / Co-Owner of PHP
  • B.S. Kinesiology
  • ACE Certified Personal Trainer
  • USAW Advanced Sports Performance Coach
  • Yoga Fit Level 1
  • Precision Nutrition Level 1
  • @daniel_west_cpt

While his attitude and aesthetic may be lighthearted and easy going, Daniel takes his commitment to training and PHP very seriously. Through his coaching and programming, the gym has seen 5 National Qualifiers, 6 Invitation-Only Qualifiers, 2 World Qualifiers, 12 State Records, 7 American Records, 4 State Gold Medalists, 2 National Gold Medalists, and 1 World Silver Medalist, all under his purview and all in the 2 years PHP has been open. He strives to be the best possible coach, always seeking knowledge from different facets and sources to overcome the imbalances and plateaus of his many athletes, allowing them to reach their own individual goals.

Dr. Jeremiah Williams

  • Co-Owner and CrossFit Coach at PHP
  • Doctor of Chiropractic
  • CrossFit Level 2 Certified Coach
  • USAW Level 1 Sports Performance Coach
  • Rock Tape, FMT
  • @fitdrwill

When PHP decided to take a scientific, evidence based approach to programming and performance, this was the man behind the mission. In his spare time between his chiropractic clients, he is researching and keeping up-to-date on the ins and outs of the current sports science community. He also is the go-to guy when it comes to rehab, injury treatment, and mobility.


Bryan Freeman

  • PHP Strength Coach
  • USAW Sports Performance Coach
  • @bfreeman

Bryan Freeman is the perfect example of commitment to the craft. Bryan started his journey into the world of fitness five years ago when he began personal training with Daniel. A member of the #PHPfamily from the ground up, his love for the sport of weightlifting has grown alongside the gym, leading to his certifying as a USA Weightlifting Sports Performance coach. Bryan’s dedication is only superseded by his love for his wife and three amazing kids.


Heather Williams, M.P.T.

  • CrossFit Coach
  • Master of Physical Therapy
  • CrossFit Level 2 Certified Coach
  • Rock Tape, FMT
  • @pt_ubermom

Heather has mastered the balance of working as a physical therapist, mothering 3 gorgeous girls, and coaching the CrossFitclass Monday, Wednesday, and Friday mornings. A former college athlete, Heather’s extensive background in exercise and therapy paired with her outgoing nature make her a wonderful coach to start your day with!


Marla Kountoupis

  • PHP Nutrition Counselor & CrossFit Coach
  • Certified Group Fitness Instructor
  • Certified Personal Trainer – Cooper Institute
  • YogaFit Level 1
  • Precision Nutrition Level 1
  • CrossFit Level 2
  • @gymratmek

Marla Kountoupis is an incredible Masters Weightlifter and has joined the PHP Family as our premier nutrition counselor and CrossFit coach. With 22 years in the fitness space, 15 of which she spent working with women in health care, Marla’s macro-based nutrition programming has helped hundreds of clients reach their nutrition goals, evolving the programs to specifically meet their personal needs. In her spare time, Marla enjoys collecting fitness certifications, running, hiking, kayaking, reading, yoga and relaxing at the lake with her family!

Britney Feickert

  • Assistant Strength Coach
  • USAW Sports Performance Coach
  • MS in Strength and Conditioning (tentative 9/2020)

Britney graduated from Oklahoma a Wesleyan University in May 2018 with a Bachelor of Science in Sports and Recreational Leadership. She was able to continue her softball career there as well as fulfill her passion of health and fitness through CrossFit and other activities. While now working as the Activities Director at OKWU, Britney has decided to continue her education online at Concordia University in Chicago with a degree in Exercise Science: Applied Strength and Conditioning. We welcome Britney as our CrossFit/S&C intern, and look forward to watching her passion grow!

Debbie Strobel

  • PHP CrossFit Coach
  • Crossfit Level 1 Certified
  • USAW Sports Performance Coach
  • @d.k.strobe

Long-time #PHPfamily member and CrossFit athlete, Debbie Strobel has converted to a CrossFit coach! With the spirit of a snow leopard, Debbie has made her way to gold on the USA Weightlifting National Platform (90kg, 2017) and continues to be a Master’s Rock Star at the CrossFit Granite Games, CrossFit Liftoff, and CrossFit Open.  She and her husband, Dave, both had careers as gymnastics coaches and share a passion for fitness that bleeds over into their day-to-day lives.

Kaleigh West

  • Head of Creative Design
  • Head Yoga Instructor
  • 200hr Registered Yoga Teacher
  • Yoga Fit Level 1
  • Precision Nutrition Level 1
  • IT and Emotional Support
  • @kaleighdoscopic

Yogi and triathlete-turned-weightlifter, Kaleigh’s passion is for the evolution and self discovery that comes with hard work in the gym. A mother and 9 – 5 IT Analyst, Kaleigh spends her spare time assisting with #PHP however she can, serving as de facto IT and website support, and writing. Through working with top level coaches to rehab her own disc injuries (and avoid surgery) she has learned much of what is needed to help athletes learn to mobilize, strengthen, and endure the rehab process, ultimately getting them back to sport and activity much quicker (plus, she is a ray of sunshine to Coach Daniel’s sometimes unwanted feedback)!

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