Refining your purpose

Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.

–Pablo Picasso

Do you have a goal? Do you have that off in the distance glimmer that you are clawing your way toward? That goal, that some days it seems only a couple steps out in front and others it is miles away; but no matter the day, you keep peddling, lifting, swimming, and running toward it in hopes of getting just a little closer?

Well, as a gym we also strive for goals like these, those goals that we set at the very beginning, and with the help and support of our community, dedicated coaches, and gym family, we are making leaps and bounds towards them!

grill out

Goal 1: Make a statement with our gym

Bro science is all to real. The basic theory of bro science states “If a bro is large, cut-up, strong, or in general shape, then he/she must therefore know anything and everything there is to know about kinesiology, and therefore must be listened to.” The bad part is that it is not just in one sport, but seen in a numerous amount of sports/coaches that just have no idea what they are talking about.

We pride ourselves in putting everything we can into our athletes, and it has shown. We  strive to provide proven programming (none of this “Well it worked for me, so it will work for you” BS), up-to-date recovery methods, the best nutritional practices (obviously this can be biased, but in our opinion it is the best out there). Basically, we aim to make a statement, a statement that says “If you come to our gym, do everything we tell you to do, and follow our programming, we WILL get you to where you want to be.” We are not trying to re-invent the wheel, instead we focus on providing what has been proven to work, and we do this so the athlete can focus on what is most important – picking up weight, and nothing else.

We make a statement by providing programming to a numerous amount of athletes in all different realms of competitive sports: Running, Weight-lifting, Power-lifting, CrossFit, Triathlons, Cycling, Swimming, Volleyball, etc. A good gym/coach can turn out 1 or 2 all-star athletes, but a great coach can take all athletes to that all-star status, and at Pure Health, I can promise you we are not interested in just being good.

But this is what we have already done, what we aim to become is the premier go-to for competitive athletes or anyone that just wants to get better in the area. We have the long term dream of being “that gym” to go to if you need to get that much better in your sport through strength and conditioning or if you want real results. How do we plan to do this? We plan to do this by providing the best programming we can, keeping our research and knowledge base up-to-date, and cutting out all the nonsense and fancy exercises to stick with what is proven to work!

Goal 2: Community Outreach

We decided at the beginning, that once we were established, our goal was to start giving back to the community that decided to take and chance and give to us, and we have started to make good on that promise.

Each week, on Fridays, we have an “Open gym” policy from 3-7 p.m. This serves two purposes:

  1. It allows anyone from the community to come in and follow one of the many programs on the board to get a safe and effective workout in.
  2. It allows us to showcase all that Pure Health has to offer and helps create the atmosphere we strive to provide day in and day out to all of our athletes (and allows others to be apart of this atmosphere, which is second to none).

Also, this past weekend, we were able to give back just a little bit more by helping the Boys and Girls club with a large charity event they hosted. Our athletes ran the grills with just as much effort as they put into their training sessions (wouldn’t think they would do anything less) and it showed.

In a little over two hours, 4 athletes cooked food for over 900 individuals!

We had an excellent time cooking and hanging out with the BCG staff and other volunteers and look forward to hopefully expanding our outreach with some youth programs and summer programs we are currently in the works on!

Goal 3: Branding

This one is easy, because of our supportive community and athletes that we are surrounded by!

It is awesome to walk around downtown or into a store and see a PHP shirt being worn proudly, and to know that we were able to help that person in some form or fashion, that makes those long days all worth it.

We want anyone and everyone that wears one of our shirts, drinks our coffee, reps one of our stickers, or owns one of our soon to be mugs to wear/rep them with pride and have a sense of belonging and ownership to the gym that they help create (it doesn’t hurt that are logo looks pretty sweet)!

We plan to continue to grow, putting a lot of our current efforts into getting youth programming started up for the summer for the youth athletes, at-risk youth, and lower income youth in the area (so if you read this and know of a way to help, please feel free to email, call, FB message, etc..).

We plan to continue to provide the programming that works, that gives results, and that is backed in science. In doing this, we promise our athletes longevity in their chosen sports and correction of any imbalances they may have acquired due to repetitive sports motions.

And last but not least, we plan to continue to provide a gym and brand that people can not only be proud of, but rep with pride!

As a little added bonus, and since last week was too crazy to get a blog post up, here is a little warm-up video dedicated to all those hip and lower backs that are tight due to the competitive season grind!


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: